Jaguar / Owner engagement
Connecting a new ownership experience.
I designed and art directed the launch communications for Jaguar Engage, translating the new mobile service into a coordinated owner-facing campaign across email, web and retailer touchpoints. Working within Jaguar’s established brand system, I developed the visual hierarchy and campaign executions through production and final delivery.
One newservice.A coordinatedlaunch.
The launch used one visual system across owner and retailer communications.
Campaign system
A campaign built in stages.
The campaign moved from introduction and download to feature education and retailer support.
Owner communications
From introduction to feature education.
The email sequence introduced Jaguar Engage, explained its value and followed with specific reasons to use the service.
Launch sequence
Four emails with a clear sequence.
The four emails moved from introduction to download and feature education while using the same hierarchy and visual cues.
Campaign extensions
Extending the campaign into web and display.
Digital banners delivered short campaign messages, while a dedicated web page explained the service in greater detail.
Digital banner sequence / Awareness to download
Web experience
A dedicated page for additional detail.
The campaign page used the same visual cues while providing a fuller feature overview and a direct path to download.
Retail communications
Retail communications at the point of service.
Retailer displays carried the campaign into the dealership and connected it with the service environment.
A consistent launch across owner and retailer communications.
The same visual system carried across email, web, banners and retailer displays while remaining grounded in Jaguar’s established brand language.
