Jaguar

Engage Mobile App Campaign

Created to introduce the Jaguar Engage app and clearly communicate its features and value to owners across multiple touchpoints.

Designed and art directed a multi-channel campaign supporting the launch of the mobile app, including email, direct mail, web banners, and microsite components. Established a structured messaging framework that connected physical and digital touchpoints while reinforcing key app features, ownership benefits, and service engagement.

Structured messaging and layout systems to maintain clarity across formats while supporting adoption and engagement.

Launch Email Series

Developed a structured cadence introducing app features, ownership tools, and service functionality through progressive messaging aligned with adoption stages.

Direct Mail Support

Designed printed pieces reinforcing app benefits and guiding owners to download and activate the platform.

Microsite & Web Assets

Created supporting digital entry points extending campaign messaging and providing a centralized overview of app capabilities.

Role

Art direction and visual design
Email cadence design
Direct mail and print collateral
Web and microsite assets
UI support for app visuals