Atlanta Cars Magazine

Atlanta Cars Magazine &
San Diego Autoguide

Created a more visual, system-driven alternative to traditional classified automotive publications.

Led art direction, design, and production for two large-format automotive publications developed from the ground up. As the first creative hire, partnered directly with the founder to establish Atlanta Cars Magazine as a free weekly publication centered on strong visual presentation and structured layout systems.

Developed scalable page templates, standardized photography guidelines, and consistent ad systems to improve readability and create a clearer, more structured browsing experience across a weekly production cycle. The publication reached profitability quickly and was acquired within two years, leading to expansion into a second market with a newly developed identity and localized editorial approach.

Role

Art direction and visual design
Publication system development
Photography standards and direction
Production coordination and vendor collaboration
Team hiring and workflow management