Dixie

Dixie Consumer Products

Bath Cup Packaging System Evolution

Led coordination across multiple agency partners to develop and refine packaging concepts aligned with brand strategy and retail requirements. Provided creative direction and feedback to ensure consistency across SKUs while meeting production, structural, and manufacturing constraints.

Partnered with brand managers, packaging engineers, and vendors to translate business goals into scalable packaging solutions. Oversaw artwork refinement, system consistency, and production alignment across retail formats and high-volume distribution.

Role

Creative direction across agency partners
Packaging system governance
Multi-SKU alignment and refinement
Cross-functional coordination with brand and engineering
Production oversight and vendor collaboration