Land Rover

Aftersales Campaign System

Designed to support dealer engagement and customer retention through a flexible, multi-channel campaign system.

Developed creative for Land Rover’s aftersales marketing programs, including service initiatives, prepaid maintenance, seasonal promotions, and owner engagement campaigns. Work supported a centralized Quarterly Program Update portal that allowed dealers to activate coordinated campaigns across direct mail, email, and digital channels based on local market needs.

Built consistent visual systems across touchpoints while adapting messaging and format to different campaign types and customer journeys.

Quarterly Program Update

Developed creative for a centralized dealer portal that organized seasonal and always-on campaigns into a structured, scalable framework. Programs included service events, prepaid maintenance, accessories, and owner engagement initiatives, each supported by coordinated assets across multiple touchpoints.

Exclusive Value Service Campaign

Designed direct mail and email assets promoting service offers to drive dealer traffic and increase repair order volume. Creative balanced Land Rover’s premium brand standards with clear offer hierarchy and service-focused messaging.

Prepaid Maintenance Plan

Developed a structured direct mail and email cadence encouraging long-term plan adoption. Each phase reinforced consistent visual language while progressively communicating value, ownership benefits, and timing incentives.

Role

Art direction and visual design
Cross-channel campaign development
Direct mail and email design
Production-ready asset development
Collaboration with strategy, copy, and account teams