Mayo Clinic

2024 Year-End Fundraising Campaign

The goal was to drive year-end donations by clearly communicating the impact of a limited-time 3X match across multiple touchpoints.

Designed and art directed a cross-channel fundraising campaign spanning email, social, display, and web placements. Built a cohesive visual system that maintained consistency across formats while supporting urgency, countdown-driven messaging, and evolving campaign phases.

Email Cadence

Designed responsive email layouts supporting announcement, escalation, deadline urgency, extension, and acknowledgment phases. Structured content to maintain clarity while reinforcing hierarchy and call-to-action across sends.

Social & Display

Developed adaptable social and digital placements to extend campaign reach while maintaining visual consistency across formats and sizes.

Role

Art direction and visual design
Photography selection
Cross-channel asset development
Production-ready asset preparation
Collaboration with strategy, copy, and deployment teams