Mayo Clinic / 2024-25
Year-end fundraising across every campaign touchpoint.
For Mayo Clinic’s 2024 Year-End Challenge, I designed and produced a coordinated campaign across email, organic and paid social, homepage banners, display and newsletter placements. Within the approved campaign strategy and messaging, I shaped the visual direction, selected photography and carried the system through design, production and developer handoff.
Multiply
your
impact3X.
Email campaign
Seven emails from campaign launch through final deadline
The sequence included announcement and reinforcement emails, two December 31 sends, donor acknowledgment, a deadline extension and a January 15 close. The structure remained consistent while imagery, hierarchy and urgency changed with each send.
01 / Announcement — December 12
The opening email established the visual language and structure used throughout the sequence.
View full email ↗
Live countdown modules and fallback states supported reliable display across email clients.
Social campaign
Organic and paid social
I selected photography representing research, care and patient outcomes. Organic and paid posts used the same visual system, with approved messaging adjusted for launch and deadline phases.
Web and display
Campaign extensions across homepage and display
Homepage banners introduced the challenge and shifted to deadline messaging. Display placements carried the same campaign across standard media formats.
Newsletter placements
Announcement, reminder and deadline
Three newsletter placements covered announcement, reminder and deadline messaging using the same photography and visual hierarchy in a more compact format.
