Mayo Clinic

2024 Year-End Fundraising Campaign

Designed to communicate the urgency and impact of a limited-time 3X donation match across a multi-phase year-end fundraising campaign for Mayo Clinic.

Designed and art directed a cross-channel fundraising campaign spanning email, social, display, and web placements. Built a cohesive visual system that maintained consistency across formats while supporting urgency, countdown-driven messaging, and evolving campaign phases.

Email Cadence

Designed responsive email layouts supporting announcement, escalation, deadline urgency, extension, and acknowledgment phases. Structured content to maintain clarity while reinforcing hierarchy and call-to-action across sends.

Social & Display

Developed social content across Facebook, Instagram, and Twitter and produced display advertising across multiple desktop and mobile formats. Assets adapted across campaign phases to maintain urgency and visual consistency as the 3X match deadline approached.

Role

Art direction and visual design
Photography selection
Cross-channel asset development
Production-ready asset preparation
Collaboration with strategy, copy, and deployment teams